Group items tagged

Imagine getting points in an online game each time you drink more water, floss your teeth or take a step toward some other healthy lifestyle goal. That's the promise of Green Goose, a company that uses tiny sensors and accelerometers on stickers or credit cards to track everyday behavior and record it online.

Two members of the panel of investor judges put $100,000 into the startup on the spot while the company was still on stage. A third, Bill Warner, had already invested. "It's amazing and there's so much more you haven't even heard," he said about the company.

All thanks to a simple sticker or other attachable sensor. It's the simplest and most pleasing example we've seen yet of the widely anticipated trend called The Internet of Things.

Mobile advertising revenue reached $700 million in the U.S. in 2011, according to Gartner research group. That’s a drop in the ocean compared to Internet ad revenue, which hit $7.3 billion in just the first quarter of 2011, according to figures from the Interactive Advertising Bureau and PricewaterhouseCoopers.

Concerns about privacy, tracking and the disclosure of personal information could limit the number of people opting in to targeted or local ad mobile campaigns, said Jason Koslofsky, an attorney who specializes in consumer privacy and telecommunications at Arent Fox. Businesses have also been hesitant for these same reasons. “It hurts brands if it looks as though they are generating spam,” Koslofsky said, adding,“companies shouldn’t want to be seen as though they are tracking their users’ every move.”

While 9% of adults in the U.S. said they would use their phones to learn about in-store promotions or event, interest in location-based offers was low, according to a report in February by Forrester Research. Only 6% of adults in the U.S. said that they are interested in receiving location-based retail offers on their mobile phones and only 4% are interested in receiving time-sensitive promotions such as daily specials.

Although Siri is limited in what it can do, what it does do, it does well. And based on my experiences with Siri so far, I think it illustrates what I think of as the “invisible interfaces” of future connected devices. Admittedly, that sound like a bold claim, but the reality is this: Thanks to the “Internet of Things,” more devices are gaining connectivity that makes them smarter and more useful. At the same time, computing interfaces haven’t changed all that much in the past several decades. They’re going to have to, however, as we can’t have a multitude of different interfaces across a myriad of connected devices in this new world.

The key for potential success here is in Siri’s uncanny ability to understand not just natural language input, but also context. This is great for smartphones where we have so much personal data such as contact names, addresses, phone numbers and digital music tracks. Even better is when Siri works with multiple apps or services on our handsets; tying them together through a simple command. “Remind me to take out the trash when I get home,” for example, leverages both the Reminders application and the integrated GPS radio of an iPhone.

“Close the windows and turn on the air conditioning if the outside temperature rises above 85 degrees,” could be a real-world example in just a few years time.